We all have a curious mind. When presented with a new program, we just want to explore. And we all believe we do not need education upfront to be able to navigate. Rather, we blame the developers for a bad user experience. And yet, when a new system is being rolled-out or a new feature is being deployed, we are expected to know before we do. Trouble is: It does not work.
Good news is, there is a scientific expression for it: The paradox of the active user. And the even better news, there is a solution for it: Put education in the context of us. This is just one of the conclusions drawn from the way game producers are successfully on-boarding users and keeping them hooked. Want to learn more about the three pitfalls of enterprise learning? Get in contact with us.